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Who’s that fellow in the hat, carrying a black case (hint—it’s full of fabulous jewelry) in the elevator at The May Fair, the official hotel of London Fashion Week? Why, it’s Eddie Borgo, brilliant jewelry designer, Fashion Fund winner, an American in London experiencing Fashion Week here for the very first time.We catch up with Borgo in the lobby, where he is just back from a sales presentation and cocktail he has hosted with three other young accessories designers at Somerset House. “Yesterday I walked all the way to Parliament, and I saw the Millennium Eye,” he says enthusiastically, but it’s not just the typical tourist attractions that engage him during his three days here—he louis vuitton vernis agenda pm in pomme de amour is also enthralled by the locals’ much-touted individualistic personal style. “There is a fearlessness here that doesn’t exist in New York—people look amazing, and they’re OK with not looking like everyone else. There’s a different vibe, a different connection to fashion—an openness to experimenting.”Borgo has a special place in his heart for the town, since Liberty of London—along with Barneys New York, Joyce in Hong Kong, and Colette in Paris—was one of the quartet of department stores that bought his line in his very first season. “Liberty was our gateway to London,” Borgo remembers. He now sells to many more stores here and describes with appreciation his ideal British customer: “Our London girl got us from the beginning! She wears a lot of jewelry—her gold, silver, and rose gold all mixed together—but rose gold is her favorite!” he says. (Pressed, he points out other national differences, at least where jewelry is concerned. New York likes hard, streamlined pieces with a rock-’n’-roll edge, while Paris prefers fine metals and a pavé effect.) Borgo may be busy with sales appointments and sightseeing, but that doesn’t preclude squeezing in a few fashion shows, including his favorite, the eminent and estimable Christopher Kane. “I’ve loved him forever! What I love is the idea of not following a trend. He explores not only his own aesthetic but new technologies as well,” Borgo says of Kane. And if the jewelry designer weren’t such a modest fellow, he might just be talking about himself as well.

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